How to manage a Meta campaign

Learn how to monitor and edit your connected Meta campaigns directly within Marvia - view performance metrics and manage campaign settings efficiently.

Overview of the Meta campaign page

When viewing your Meta campaign in Marvia, you'll have access to comprehensive campaign information:

Campaign Details

• Campaign Name: the name of the Meta campaign
• Meta Campaign ID: the unique identifier of the campaign in Meta
• Campaign Objective: the primary goal of the campaign (e.g., Awareness, Traffic, Conversions, etc.)
• Budget: the budget allocated to the campaign (e.g. daily or lifetime)

Campaign History

• Edited by (last editor)
• Edited at (last edit timestamp)
• Created by (campaign creator)
• Created at (creation timestamp)

Viewing campaign details

• Click on your desired Meta campaign from the connected channels to navigate. 
• Review the campaign information
  • Check the campaign name, ID, objective, and budget
  • Check the last edited information and creation details

Editing a Meta campaign

1. Click "Open in Meta" in the top right to open your campaign directly in the Meta Ads Manager.
2. Make necessary changes such as:
   1. Campaign settings
   2. Ad sets
3. For settings that aren't editable in Marvia (like campaign goal), Marvia will pull these from Meta when you publish your campaign
4. For settings that are editable in Marvia (like ad text and media), Marvia will overwrite any changes made in Meta when publishing

Tips for campaign management

• Monitor campaign performance: keep track of your campaign's performance metrics within Marvia.
• Make timely adjustments as needed. 
• Stay informed about updates and new Marvia features: subscribe to our bi-weekly changelog to stay informed about new possibilities that enhance your experience.