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      How to manage a Meta ad set

      Learn how to monitor and edit your connected Meta ad sets within Marvia - view performance metrics and manage settings efficiently.

      Note: this is part of managing your Meta campaign. For managing on a campaign level, see How to manage a Meta campaign. 

      Overview of the Meta ad set page

      When viewing your Meta ad set in Marvia, you'll have access to comprehensive information:

      Ad set details

      • Meta ad set name
      • Conversion location: the location where conversions will be tracked
      • Schedule:  the start and end dates of the ad set. 

        ⚠️ Warning: the start and end dates are set to the campaign's run period in Marvia and may differ from the ad set run period in Meta. 

        • Budget: the budget for this ad set, either managed by the campaign or the ad set individually. 
        • Audience: targeting options including location and zip codes
        • Status: the current status of the ad set (e.g., active, paused, completed)
        • Edited by: last editor
        • Edited at: last edit timestamp
        • Created by: ad set creator
        • Created at: creation timestamp

          meta ad set overview

          Viewing Meta ad set details

          • Click on your desired Meta ad set from the list of connected ad sets 
          • Review the ad set information
            • Verify ad set name, conversion location, and schedule
            • Check budget and audience targeting
            • Check the last edited information and creation details

          Editing Meta ad set details

          ⚠️  Important: While you can view and monitor your Meta ad sets with Marvia, most actions need to be performed directly in Meta Ads Manager. 

          1. Click "Open in Meta" in the top right to open your ad set directly in the Meta Ads Manager.
          2. Make necessary changes such as:
            1. Ad set settings
            2. Targeting
          3. For settings that aren't editable in Marvia, we will pull the latest information from Meta when you publish your campaign.
          4. For settings that are editable in Marvia (like budget), Marvia will overwrite any changes made in Meta when publishing

          Tips for managing Meta ad sets in Marvia

          • Monitor ad set performance: keep track of your ad set's performance metrics within Marvia.
          • Make timely adjustments as needed. 
          • Stay informed about updates and new Marvia features: subscribe to our bi-weekly changelog to stay informed about new possibilities that enhance your experience. 

          Note: see How to manage Meta Ads to learn how to manage your ads..