How do I create events in the marketing calendar?

You can use the Marketing Calendar to schedule campaigns, deadlines, and important marketing activities. Creating events helps your team stay aligned and provides a clear overview of what is coming up. This article explains how to create a new event and configure all event details.

How to create a new event

1. Navigate to "Communication" and then "Marketing Calendar" in the side navigation.

2. Select the calendar you want to add a new event to

3. "+ New event" in the top right corner of the calendar.

4. Fill in the event details and press "Create":
   1. Enter the name of the event.
   2. (Optional Timeline) Select a parent event if the new event is part of a larger campaign or initiative.
5. Complete the event information section:
   1. Add a description.
   2. Set the start and end date/time.
   3. Add internal links to relevant assets, documents, or materials.
   4. Choose a color for the event in the calendar view.
   5. Set the permissions for the event
   6. Set the event status (e.g., planned, live, completed).
6. Click "Save" to publish the event to the calendar.

Tips for effective event planning

• Use descriptive names: Clear event titles help team members understand priorities at a glance
• Color code strategically: Assign specific colors to event types (campaigns, deadlines, launches) for easy visual identification
• Link relevant resources: Connect events to templates, briefs, or assets that team members will need
• Update status regularly: Keep event status current to reflect progress and completion