How do I create events in the marketing calendar?

Learn how to create events in Marvia's Marketing Calendar to organize and visualize your upcoming marketing activities. You can schedule campaigns, set deadlines, and keep your entire team aligned on important dates.

Steps to create a new event

1. Go to Communication > Marketing Calendar in the side navigation.
2. Click "+ New event"; you'll find this button in the top right corner of the calendar view.
3. Fill in the event details:
   1. Enter the name of the event.
   2. (Optional) Select a parent event if the new event is part of a larger campaign or initiative.
4. Complete the event information section:
   1. Add a description.
   2. Set the start and end date/time.
   3. Add internal links to relevant assets, documents, or materials.
   4. Choose a color for the event in the calendar view.
   5. Set the event status (e.g., planned, live, completed).
5. Click "Save" to publish the event to the calendar.

Tips for effective event planning

• Use descriptive names: Clear event titles help team members understand priorities at a glance
• Color code strategically: Assign specific colors to event types (campaigns, deadlines, launches) for easy visual identification
• Link relevant resources: Connect events to templates, briefs, or assets that team members will need
• Update status regularly: Keep event status current to reflect progress and completion