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How do I connect my AI assistant to the portal?

Connect Claude, ChatGPT or Copilot to the portal to search and download assets and look up marketing calendar events.

Written by Justin Verhoeve

You can connect your own AI assistant, such as Claude, ChatGPT or Microsoft Copilot, to the portal. You can then ask it to find assets, prepare a download or tell you which campaigns are coming up, without opening the portal yourself.

The assistant works as you: it only sees what you are allowed to see in the portal.

Before you start

  • Your portal admin has turned on the MCP server for the portal. If you can't find the MCP connections section described below, ask your admin.

  • You have an active portal account.

  • Your AI tool can connect to a remote MCP server (in Claude this is called a custom connector).

Step 1: Copy your server URL

  1. Go to My account › Personal information.

  2. In the MCP connections section, click the copy button next to the server URL.

The URL is your portal's address followed by /new/api/mcp, for example https://portal.example.com/new/api/mcp. Use the address you normally sign in on. Each portal has its own URL.

Step 2: Add the portal to your AI tool

Claude (claude.ai and Claude Desktop)

  1. Go to Customize › Connectors and choose Add custom connector.

  2. Give it a name, for example "Marvia", and paste your server URL.

  3. Click Connect.

Other AI tools

Add the server URL as a remote MCP server or connector, as described in your tool's own help. The sign-in step below is the same for every tool.

Step 3: Sign in and allow the connection

  1. Your AI tool opens the portal in your browser.

  2. If you aren't signed in yet, sign in to the portal.

  3. The portal asks whether to let the AI tool connect to your account. It shows the tool's name and where you will be sent back to.

  4. Click Allow. You return to your AI tool, which is now connected.

Caution: Only allow a connection you started yourself. If the tool's name or the return address looks unfamiliar, click Deny.

What can I ask?

Depending on your permissions, you can for example ask:

  • "Find the latest summer campaign visuals and give me a download link."

  • "Which campaigns and promotions are planned for next month?"

  • "Search for our logo in landscape format."

The assistant can only read information and create downloads. It can't change anything in the portal.

Disconnect an AI tool

In My account › Personal information › MCP connections you see every AI tool connected to your account and when you connected it. Click Disconnect next to a tool to remove its access straight away. To use it again, connect it again from your AI tool.

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