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How do I send abandoned cart reminders?

Remind users by email when they leave products in their cart without ordering.

Written by Justin Verhoeve

Users sometimes add products to their cart and then leave without ordering. With abandoned cart reminders, Marvia sends them an email after the number of hours you choose, so they can pick up where they left off.

Turn on abandoned cart reminders

  1. Click Settings at the bottom of the left menu.

  2. Go to Marketing Shop › Settings.

  3. Under General, scroll to Abandoned cart email.

  4. Turn on Send abandoned cart reminders.

  5. In Send reminder after (hours), enter how many hours a cart must be inactive before the email is sent. You can choose from 1 to 168 hours (one week).

  6. Select Save.

What the user receives

  • One email per inactive period, so users are not reminded over and over for the same cart.

  • Thumbnails of the products in their cart.

  • A link that takes them straight back to the checkout.

Tip: A delay of 24 to 48 hours works well for most organizations. Users then have time to finish their order themselves before they get a reminder.

Want to see all checkout options? Read How do I configure the Marketing Shop checkout settings?

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