Tags are labels that help you organize content in the portal and make it easier to find. You add them to assets in the DAM and to products in the Marketing Shop, and both use the same tags. On the Tags page you see all tags in your portal in one overview, and you can remove tags you no longer need.
Common use cases:
Overview: see which tags exist in your portal and when they were created
Clean up: remove test tags, typos and duplicates (such as "Latte" and "latte")
Consistency: a short, clean tag list helps users pick the right tag instead of creating a new one
Where tags are created
You cannot create tags on the Tags page. A new tag is created when you add it to an asset or product for the first time:
DAM: see How do I add tags to my DAM files?
Marketing Shop: add tags in the product settings, see How do I configure product settings?
How to open the Tags overview
Navigate to Settings > Platform > Tags in the side navigation.
You see a list of all tags with their Name and the date they were Created. The total number of tags is shown next to the page title.
By default, the newest tags are shown at the top.
How to find a tag
Type (part of) the tag name in the "Search for a tag" field above the list.
Click "Columns" in the top right corner to choose which columns are shown. Read more in How can I add and edit columns in overview tables?
How to delete a tag
Find the tag you want to remove in the list.
Click the three dots in the Actions column of that row.
Click "Delete".
Want to delete multiple tags at once? Use the checkboxes in front of the tags. Read how in How can I use bulk actions?
⚠️ Important: Deleting a tag removes it from all assets and products it was added to. Check whether a tag is still in use before you delete it.
Tip: Go through your tag list now and then. Removing test tags and duplicates keeps your portal organized and makes searching easier for everyone.